OK. You are on Facebook. Tell me how often do you NOT click on that ad in the sidebar?
Even for someone with a strong resolve, it takes a lot to not get distracted.
Sometimes it’s the colorful styling. Sometimes it’s the teaser. Sometimes, it’s the price. Sometimes, it’s the name of the store that makes us curious (like Jabong was when it initially launched). Sometimes, it is the logo. Very rarely, is it a need.
Oh there are zillions of stores. For everything under the sun. But, some stand out in the crowd. FB replies sometimes reveal so much about how a store is run and the person behind it: the warmth of the owner comes across in the choice of words, the transparency in sharing the knowledge about a product, promptness in replying, humor ….
It’s not often that I reach out to someone to write about them. And let’s be honest, not every time that I want to contact a store, I’m able to reach out to them easily.
Meghaavi stood out from the crowd. I loved the logo. Jaya is the face behind Meghaavi, a fine home linen and furnishings store in Bangalore for the discerning buyer. I reached out to her on Thursday, and here we are with a post four days later.
Here I’m picking on her brains to understand how she conceived the idea and what it takes to run the store.
1. How did you conceive the idea of the store?
Jaya says, “I am from an IT background. After quitting my last job, I was looking to change my career and do something creative. Whenever I looked at home furnishings in stores, I either found them lacking in quality and finish or too expensive. After having lived in the US for many years, I had become used to quality at an affordable price and felt that this segment was missing in the Indian market.”