I was going to do the customary Friday Shopping (FS) post today but I’ve instead decided to say a formal goodbye to Shopo, which has had a significant presence in many of the FS picks. I’m not sure how many of you know that Shopo was acquired by Snapdeal earlier this month. I’m really happy for them as one of the founders is an alumnus. Of all the recent e-commerce retail startups, I really liked Shopo for its design, layout and staying true to what it sold. If you are selling colorful handicrafts and handloom, then let your design better reflect that. A drab, all-white design may be appropriate for a books/electronics site but if you are selling apparel/homeware, what is it that sets you apart from the hundred others. This may sound like an ex-post analysis, but I’ve written to a few to make the user experience better if they…
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